Tru Boss Apparel emerged from a perception that the urban clothing industry lacked essential elements for consumers, such as embracing individuality and a central idealism. The brand's name naturally evolved, but its foundation was meticulously crafted, focusing on the individual's mindset with a strong emphasis on positivity and self-belief.
The number 707 prominently featured on many of our garments holds special significance for us. The number 7 symbolizes wisdom, intuition, and spiritual growth, while the number 0 represents the, eternity, and infinity. These numbers reflect our core values and inspiration in every design we create.
We are deeply grateful for your continued support. Without you, there is no us.
CEO, Tru Boss Apparel